Internet distribution of luxury products
نویسندگان
چکیده
منابع مشابه
Online Purchase of Luxury Products in the U.A.E
Luxury is an identity, a philosophy and a culture which requires understanding before the adoption of e-business practices because of its intricacies and output are essentially different from other types of goods. Factors such as culture, personal characteristics, website quality, and vendor characteristics influence the online purchasing behavior of consumers thus making it a complex area of s...
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Luxury is a complex industrial activity whose products combine strong vertical differentiation and a meaning value for the consumer. Luxury offers experiences, the economy of which is based on signalling. This gives rise to intense intangible investment internalized by trademark law and vertical restraints in distribution. However, the extent of the added value and the power of externalities as...
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15 صفحه اولLuxury, Luxury Brand and Luxury Market in India: From Class Consumers to Closet Consumers
The luxury concept has throughout history played an important role in social life by being a clear indicator of knowledge and social class which has not changed at present but only becoming catchier. Today, the demand for luxury brands is ever increasing and brand offering is continuously on the rise.The luxury market is expanding rapidly in India on the back of economic deregulation, fast GDP ...
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ژورنال
عنوان ژورنال: Zbornik Pravnog fakulteta Sveučilišta u Rijeci
سال: 2019
ISSN: 1846-8314,1330-349X
DOI: 10.30925/zpfsr.39.4.11